The Influence of the Work Environment, Commitment and Personality of UMKM on the Loyalty of Human Resources Through The Performance of UMKM in Klambir V Kebun Village

This study aims to analyze the effect of work environment, commitment, personality UMKM on HR loyalty through performance. The research was conducted in Kelambir Lima Kebun Village, Hamparan Perak District, Deli Serdang Regency. type is associative with quantitative descriptive method. number samples studied this were 50 respondents who actors. Data analysis carried out PLS-SEM using SmartPLS v. program. 3. results direct show that commitment and have a positive significant has loyalty. environment no insignificant performance While indirect